Agree on the question
Define who uses the report, which decision it supports, and the date or event that should refresh each measure.
Reporting and business intelligence
Bring the figures together, show where they came from, and make missing or stale data visible before someone uses the report to make a decision.
Synthetic data for the week ending September 4, 2026. This table shows a reporting pattern, not an LI B2B customer result or an ROI calculation.
| Measure | Week ending | Value | Source | Freshness | Issue |
|---|---|---|---|---|---|
| New inquiries | Sep. 4, 2026 | 18 | Website form export | Updated Sep. 4 at 5:10 p.m. | None flagged |
| Quotes sent | Sep. 4, 2026 | 11 | CRM quote records | Updated Sep. 4 at 5:15 p.m. | None flagged |
| Orders booked | Sep. 4, 2026 | 7 | Accounting export | Updated Sep. 4 at 4:45 p.m. | One order lacks a source inquiry |
| Open service items | Sep. 4, 2026 | Unknown | Service tracker | Last updated Sep. 2 | Source is stale; value withheld |
Named review role: the operations manager checks the unmatched order and asks the service tracker owner to refresh the missing data before the report is used. The role is part of this demonstration; each real report needs its actual owner named in the scope.
Define who uses the report, which decision it supports, and the date or event that should refresh each measure.
Identify the approved sources, match their records, and show missing, stale, duplicate, or conflicting data instead of hiding it.
Name the role that checks discrepancies, approves commentary, and decides whether the report is ready to use.
A report organizes the available records. It does not prove why a number changed, establish ROI, or replace the owner, accountant, financial professional, or subject-matter expert responsible for the decision.
Related: Custom AI agents · Workflow automation · System integrations
Before commissioning the work, review how scope, testing, handover, and support are agreed.
If assembling the weekly picture takes too long, or arrives too late to act, that is a useful first conversation.